The diagnostic
Every engagement starts here. A prioritised roadmap across all four areas — where the business is losing money, and what is worth doing first. Credited against the engagement that follows.
Book a discovery callsoftware, go-to-market, structure and financing. One senior team, few clients at a time.
For companies between $5M and $30M. AI work, any size.
You will know everyone on your engagement by name. No account manager in between.
Click into any of them. Each ends at the same place: a call.
Run all of them without giving us an address.
Pick a slot. Nothing to prepare on your side.
We read your site and funnel before the call and bring the read with us. Yours to keep.
Two to four weeks, fixed fee, across all four areas. A costed roadmap of where the money is leaking.
New product, or the codebase someone else left you. Engineering, design and product in house, with artificial intelligence where it earns its place.
Most firms treat it as a feature they mention. We treat it as a discipline we own, which changes the conversation from “we also help you automate things” to “we are the team that can tell you honestly whether your AI plans are real.” It asks a harder question than an automation offer: where is a person doing repetitive judgment work an agent could do — and where would automating break the business, because the underlying process is wrong. That is why this work and Structure are usually bought together. It has a second buyer, too: investors who need to know whether a company’s AI is genuine and defensible before they write the cheque.
Fixed project fee for a defined build. Monthly retainer to keep live systems monitored and improving. For a company not yet built, resource for equity — see Financing.
Positioning, pricing and the sales process. The CRM built and the pipeline managed. Marketing execution — brand, content, digital — run, not just recommended.
Few clients at a time, senior people on every one. We bring the structure, the expertise and the execution support; you own implementation, and the result depends on what you do with it. The differentiator is not a promise of guaranteed outcomes. It is depth, the seniority of the people involved, and a genuine artificial intelligence capability that most advisory firms do not have.
Fixed project fee to build the system. Monthly retainer if we run marketing or sales operations for you.
Who runs it, how it is organised, and how the day-to-day runs — mapped, then redesigned. Before anything gets automated.
Operations work is usually the necessary setup for artificial intelligence work to succeed. Automating a broken process makes it break faster. So we map how the business runs day to day, find the inefficiencies, and redesign the workflow first — then decide what, if anything, an agent should do.
Senior coaching retainers. Fixed-fee projects for a leadership structure, a hiring plan, or a process redesign — usually bundled with Software, because a broken process cannot be safely automated.
The model a raise is actually run on, the reporting behind it, and the materials investors expect. And, for a company not yet built, a path to funded that does not start with a cheque.
The constraint on a new venture is almost never the idea. It is capital, and most founders and most studios have one answer: raise money, or don’t build. There is usually a third path. It starts with the actual gap in a market and then finds whatever resource makes the opportunity real without defaulting to cash — a customer willing to prepay for future delivery, a manufacturer with idle capacity, a syndicate contributing expertise, equipment or market access in kind, or simply our own engineering, product and go-to-market team, deployed directly. For physical products we take you to investable stage and no further: production capital comes from the raise, not from us. We are not a fund.
Monthly retainers, since finance is ongoing by nature. Fixed fees for one-time work such as the model for a raise. Capital-raise work is billed as flat advisory fees only — never a cut of the raise. For companies we help build: resource for equity, not cash for equity, then we help you raise.
Worked backwards from a revenue target. Nothing leaves this browser.
Thirty minutes with a partner, with this model run on your real numbers.
Book a discovery callBefore you trust it. Stage rates here are a benchmark, not a measurement. Late-stage rates look high everywhere because losing deals leave early.
Every number links to its source.
| Stage | Typical | Top | Source |
|---|---|---|---|
| Visitor → lead | 2–5% | 8–15% | Numriq 2026 |
| Lead → MQL | 25–35% | 45–60% | Numriq 2026 |
| MQL → SQL | 32–40% | 55–70% | Numriq 2026 |
| SQL → opportunity | 40–55% | 65–80% | Numriq 2026 |
| Opportunity → won | 20–25% | 30–40% | Numriq 2026 |
| Measure | Range | Note | Source |
|---|---|---|---|
| Senior engineer, first year | $205k–290k | Fully loaded. | KORE1 2026 |
| Loaded multiplier | 1.25–1.4× | Over base salary. | Arc 2026 |
| Agency rate, senior | $125–250/hr | What a shop bills. | FullStack Labs 2026 |
| Savings-share fee | 20–30% | The norm. Not how we charge. | ManyRequests 2026 |
Published bands, not measurements of your business. Bring your own export and we’ll measure yours.
The same work, sized two ways. Same rate on both sides.
Fixed fees for defined projects. Monthly retainers for functions we run on an ongoing basis. We do not bill hourly — it penalises efficient delivery and makes the cost unpredictable for you. Where it suits both sides, part of a fee can be exchanged for equity or a share of revenue, structured deal by deal. Capital-raise work is billed as flat advisory fees only.
PricingEvery engagement starts here. A prioritised roadmap across all four areas — where the business is losing money, and what is worth doing first. Credited against the engagement that follows.
Book a discovery callFix the process, then automate it. Structure and Software.
StartThe sales system built, then marketing and reporting run. Go-to-market and Financing.
StartAll four areas, in phases. About what one senior hire costs.
StartFixed fees for defined projects. Monthly retainers for functions we run on an ongoing basis. We do not bill hourly — it penalises efficient delivery and makes the cost unpredictable for you. Where it suits both sides, part of a fee can be exchanged for equity or a share of revenue, structured deal by deal. Capital-raise work is billed as flat advisory fees only.
Founder and operator. Has built, scaled and exited companies across seventeen markets, and runs the capital side of the practice — funding readiness, investor materials, and the syndication method the studio builds on. Also the reason we can say the method works on physical products, not just software.
usa.dynamikapp.comFunnel diagnostics, forecasting, artificial intelligence implementation, and the reporting that survives a board meeting.
Software architect, seventeen years in. Cloud-native, multi-tenant, real-time systems across genomics, commerce and enterprise. The one who decides how a thing is built before anyone starts building it.
Nine years building product software, most of it in health technology and consumer platforms. Services, data plumbing, and the unglamorous parts that decide whether the rest holds up.
Design, engineering and delivery run on an in-house team, not a subcontractor chain. You will know everyone on your engagement by name. No account manager in between.
For a company already running. Fixed fees for defined projects, monthly retainers for functions we run. Never hourly. You own implementation; we bring the structure, the expertise and the execution support.
For a company not yet built. We contribute engineering, design, go-to-market and our network in exchange for equity — resource for equity, not cash for equity — then help you raise on what we built together.
Thirty minutes with a partner. We read your site and funnel before it and bring the read with us — yours whether or not we work together.
Link to come. Set CALENDAR_URL in content.py and this becomes the live booking widget.
Book a discovery callPick a slot. Nothing to prepare on your side.
We read your site and funnel before the call and bring the read with us. Yours to keep.
Two to four weeks, fixed fee, across all four areas. A costed roadmap of where the money is leaking.
You will know everyone on your engagement by name. No account manager in between.